Whether we're looking for a " tuto " (short for " tutorial ") on painting a ceiling or laying a floating floor, we can find it all on the Net. YouTube provides us with DIY ("do it yourself" or " do it yourself ") capsules that are terribly effective.
Why it works ?
Tutorials have the advantage of featuring people who " do ". Know-how, long neglected by our society in favor of knowledge and know-how, are once again valued. The " manual people " are thus back in the spotlight.
These short videos have an undeniable educational interest. Communicating in a pragmatic way and using simple video means, they are immediately accessible, reassuring, and even easily promote an identification process with the learner. Thus many tutorials are built around a coherent framework even though their designers have not always formalized it.
Some even take advantage of this to offer their capsules in smart blogs. This is the case of the blog of "Angel Head " who has actually worked for Leroy Merlin and designed well-crafted DIY videos. These tutorials built for this chain of stores are more technical and built around a stricter scheme with an obvious concern to avoid approximations.
How do you script a " tuto " ?
Simple is the best ally. The tone may vary depending on the intended target, but the objective is always clearly identified and responds to a clearly defined problem presented in the form of a question. Tutorials are often sequenced around clearly identified phases. Here are 6 tips for designing a tutorial effectively:
1. Put the problem in the form of a question: "how to paint a ceiling/put up a molding/lasur a shutter/fix an awning....."?
2. Present the necessary materials and tools : the ideal is to show them one by one so that the learner/viewer integrates the technical vocabulary : " rehair brush ", " Allen wrench",...never forget that some people have never touched a hammer and that discovering a DIY store is a great first !
3. Sequence your work chronologically and identify 3 or 4 main steps punctuating each end of the step with a tip or trick: " prepare the supports or surfaces ", " take measurements and make the initial layout " for example.
4. Adopt a short format. Hence the interest in limiting yourself to a specific objective. Thus the issue is not " how to paint ? " " but " how to paint a ceiling ? " even " how to paint a ceiling for the kitchen ? "
5. Avoid sound backgrounds and too many and different visual effects. A do-it-yourself tutorial is not intended to present all the features of a video editing or titling software but limits to explain a specific skill.
6. Choose your distribution platform and communicate! YouTube is definitely a platform that makes your DIY tutorial visible to everyone. If you want to promote its impact, then you will need to mobilize social networks and create a site, tumblr or blog. If the exercise scares you, no worries, tutorials will help you!
The " tutorials " on DIY are captivating. Even if you don't have ceilings to paint, the videos are very well constructed. They may change your home and your life faster than you thought.
By extension, in all practical areas, these video production principles can be applied very well.
Illustration: Goodluz, Shutterstock
"DIY "My Little Decorating Envies" #1." Tête D'ange (blog). 20 November 2013. http://tetedange.canalblog.com/archives/2013/11/20/28477402.html.
"Leroy Merlin: DIY Tutorials Hit YouTube - 20minutes.fr." 20minutes.fr, Information En Continu. News, Politics, Football, People, High Tech (blog). April 3 2015. http://m.20minutes.fr/societe/1579103-leroy-merlin-tutoriels-bricolage-cartonnent-youtube.
"Video - How To Paint And Decorate With An Aerosol?" Leroy Merlin (Youtube). July 15, 2014. https://www.youtube.com/watch?v=LoI8qJ7TTI8
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