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Publish at September 22 2008 Updated October 20 2022
The meatrix, the gullible meat: hair-raising animated sequences
The resemblance between factory farming and the movie "The Matrix" is staged
Global Resource Action Center for the Environment submitted a script to the graphic design firm Free Range as part of a grant that offered to produce a multimedia sequence; the result is activist, to say the least.
"Meatrix" is Inspired by the resemblance between factory farming and the film "The Matrix," the three-minute sequence, translated into 11 languages, aims to interest and move people to action.
We address young people, their intelligence, with their referents and their sensibilities. First interest, then (e)-move and then make them take action.
There is a lot of information to pass on, it is on the site; a person will go and see if they are interested and will continue if they are motivated. The introduction is intended to provide that interest and motivation.
As for the unresponsive, the selection is done fairly quickly; not even a blue pill is needed to go !
Like any good success story, the sequel "Meatrix II, Revolting"; about industrial milk this time !
In the same tone, the McDonald's video game takes you on a hands-on, simulated journey to find out how to make money off of everyone else. The harder you are, the more you earn... Awareness through its opposite. (English only)
