Publish at January 14 2020 Updated April 23 2026
48% of 18- to 24-year-olds say they have been influenced by influencers on Instagram when choosing their vacation destination. With hyper-precise geolocation, it's possible for an Internet user to know exactly where a photo was taken. Except that this reality has impacts on natural environments, and organizations are seeing the degradation of certain places trampled on too many occasions, as well as the presence of plastic waste left everywhere.
The French branch of the WWF has therefore created a unique geo-referencing system that leads directly to its site, in order to promote respect for natural environments and avoid mass tourism. However, in addition to this initiative, public authorities will have to do more to protect ecosystems so that tourists don't harm them. Even if it means introducing daily visitor quotas.
Running time: 3min46
Illustration : pasja1000 from Pixabay
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