Publish at May 08 2024 Updated May 08 2024
Are social networks the preserve of the young? It would be easy to think so, given the social and media significance of these means of communication. However, when it comes to content creators, it seems less and less rare to see white hairs and aging bodies. Indeed, seniors around the world are starting to take advantage of existing tools and show their reality to Internet users.
This ARTE report takes a look at 5 European "granfluencers" (a neologism between "grandparents" and "influencers") who are making a name for themselves. Italy, France, Spain, Germany and the UK: all these countries have at least one older personality who is a big hit online. Contrary to what you might think, they're not just followed by older people. On the contrary, young people love the humor and spontaneity of these grandfathers and grandmothers.
It also has to be said that they are a remedy for the perfectionism too present on networks like Instagram, among others. These people accept their age, their imperfections and their life path. It's a remarkable message, and one that appeals to a large number of Internet users. They see seniors who are free to have fun, to show off, to live, to love, to dance, to talk, and so on. An essential online presence that is positive and meaningful for all those who consult the networks.
Duration: 30 minutes
Illustration: AlessandroBiascoli / DepositPhotos
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