Publish at April 30 2025 Updated April 30 2025
Whether we like it or not, social networks are communication tools that have become just as important, if not more so, than traditional media. For a territory, it's therefore becoming a necessity to be there in order to promote both tourism and community life, and potentially attract citizens. Visibrain, a social media analysis platform, organized a webinar to show the reality of French regions' activity on the networks.
First and foremost, they're all on Facebook and X/Twitter. The former network often serves as a "newspaper" covering news about the territory, while the latter is intended as a way of sharing information quickly or highlighting victories.
Instagram is probably one of the most interactive, with sublime images of landscapes, among other things, to attract tourists. TikTok is little-used, yet here too, videos of events or micro-trotters can be used to find out more about the vitality of a region. Last but not least, YouTube is used to highlight regional advances, particularly those relating to the environment and green development.
The idea behind using networks is to create a showcase that encourages virtual escapism, mention local achievements, showcase talents and make use of influencers who can promote your region to a wide audience. All this while understanding the different media, their audiences and what they're looking for.
Running time: 17min15
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