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Publish at May 22 2006 Updated April 13 2023

Gaining attention to exist... online

The efforts to be made to build one's identity

The "Paying Attention" article by John Hagel offers an interesting exploration of what "existing" means in the global web where "I can be indexed in Google therefore I am"... although some see being online not as utilitarian but as a means of capturing thoughts, ideas, and learning through reflection brought to bear on the work of others:

"In a world of attention scarcity, we will no longer receive attention if we do not earn that right. If we don't receive attention, we risk being marginalized. Getting attention is becoming much more important today and requires much more effort than in the past."

This documented thread leads, among other things, to a no less fascinating article, the result of reputation research that explores attention on the Web: Six degrees of reputation: The use and abuse of online review and recommendation systems by Shay David and Trevor Pinch where quality, reputation and expertise are intimately interconnected.

In summary of the study:

  • Introduction: A cultural Lake Wobegon?
  • Six degrees of reputation
  • Research methods
  • Empirical findings: reputation management strategies and practices
  • Continuities and discontinuities with older models and the online world
  • Conclusion Beyond the six degrees of reputation?

Perspectives then on identity construction, reputation, and the attention economy...

Illustration : DepositPhotos Brazzik


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