Business Models for Innovative Care for Older People

Aging has been coined as one of the major societal challenges. The fact that we simply live longer, is in itself not a problem but rather a triumph. However, this unprecedented demographic change significantly affects individual life histories through an increased number of e.g. lifestyle related chronic diseases. These extra life years, also have a massive imprint on the organization of welfare institutions and the financial sustainability of the welfare system. 

This course will introduce you to healthcare innovation within the field of healthy living and active aging. By following two specific cases on diabetes and rehabilitation, this interdisciplinary course will provide you with key theories, tools and concepts for analyzing and developing viable innovative solutions for aging populations. The lectures will cover demographic, biological, economic, social and cultural aspects of active aging and healthy living, along with lectures on current innovation theories and methods. 

Syllabus

• Week 1 - Introduction : Welcome! In this first module you will be introduced to this interdisciplinary, hands-on course about how healthcare innovations can help solve the challenges we are facing with the aging populations.
• Week 2 - Diabetes : In this module you will be presented with the physiology, complications, prevention and treatment of diabetes. Also, you will be introduced to self-management tools designed to help people with diabetes choose healthy meal plans.
• Week 3 - Rehabilitation : In this module you will learn about the Danish healthcare system, how the financial resources are dispersed and how the public and private expenditures are organised – with a special focus on rehabilitation. Finally, you will be introduced to a rehabilitation tool developed by the Danish company, DigiRehab.
• Week 4 - The Business Case I : This module will begin with an introduction to ethnography as a tool to analyse user needs. You will also hear about how firms can position themselves to benefit from innovation, be introduced to the most common value capturing mechanisms and the different types of intellectual property rights. In the lessons, the DigiRehab case from module 3 will be used as an example.
• Week 5 - The Business Case II : In this module you will learn about competitive analysis, and be introduced to the concept of monopoly and competition. Finally, you will learn how healthcare technology should be assessed. The DigiRehab case from module 3 will be used as an example.
• Week 6 - Digital Health Care Design : In this final module you will be introduced to digital design methods and how to explore the problem and the solution during the innovation process. You will learn how to frame the design problem through field studies and collaboration, and how to apply prototypes in your work.

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