Publish at September 18 2024 Updated September 18 2024
Are our phones spying on us? The question is being asked as investigative American media outlet 404 Media reveals that an American media group is using active listening to capture conversations in order to target advertising.
We already knew that our use of the Internet enabled computer giants to obtain information and offer us tailor-made advertising messages. The question was whether this was possible when we weren't online.
It would seem so, at least in the USA. Very often, certain applications will request access to the device's microphone, opening the door to active listening. In Europe and elsewhere, legislation prohibits this type of spying, if only in part, but not in the USA.
In this way, the phone can transmit information spoken aloud, and subsequently adapt the advertisements encountered online. How does the device manage to recognize the user and not, for example, the television? It's hard to say, since the way this approach works is still very nebulous. Which raises increasingly clear ethical questions about other uses in the future.
Running time: 8 minutes
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