Publish at March 19 2025 Updated March 19 2025
Social markers are very important for young people. They are a way of showing that they belong (or don't belong) to a group. Brands have understood this for a long time, and try at all costs to enter the daily lives of children, who will demand toothpaste or a sweater featuring their favorite cartoon. Later, it will become a question of clothes, shoes, accessories or phone models.
Social networks also play a major role in the development of social markers. Somewhere along the line, teenagers on TikTok or Instagram turn into little brands, fueled by signs of appreciation from strangers. A short, intense dopamine effect that often hides the problem of self-esteem. Is it possible to be an interesting person without these markers?
Some experts believe that working with young people to increase their understanding of their intrinsic value will help them feel less compelled to fall back on brands. Those who already have these emotional skills and understanding know that they will interest their peers through their personality, approach, etc.
Running time: 26min28
Image: Long Trương from Pixabay
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