Publish at March 19 2025 Updated March 19 2025
Social markers are very important for young people. They are a way of showing that they belong (or don't belong) to a group. Brands have understood this for a long time, and try at all costs to enter the daily lives of children, who will demand toothpaste or a sweater featuring their favorite cartoon. Later, it will become a question of clothes, shoes, accessories or phone models.
Social networks also play a major role in the development of social markers. Somewhere along the line, teenagers on TikTok or Instagram turn into little brands, fueled by signs of appreciation from strangers. A short, intense dopamine effect that often hides the problem of self-esteem. Is it possible to be an interesting person without these markers?
Some experts believe that working with young people to increase their understanding of their intrinsic value will help them feel less compelled to fall back on brands. Those who already have these emotional skills and understanding know that they will interest their peers through their personality, approach, etc.
Running time: 26min28
Image: Long Trương from Pixabay
You might also like:
A serious game on social engagement
Many serious games address the topic of sustainable development. Yet before such solutions were proposed, innovative people had to go against the social grain and fight to improve their environment. A humorous adventure game, hosted by the National Film Board, teaches children the attitudes they need to adopt to make a difference.
Learn the mechanisms of misinformation with Bad News
Understand the strategies of online disinformation through an interactive experience that puts you in the shoes of a fake news propagator.
A virtual aquarium to understand Darwinian evolution
Is it possible to understand evolution through simulation? It would seem so. A very interesting resource for high school science classes.
A fun game about heredity and genetics - Welcome to Thingdom
How do you talk to children about genetics and heredity? A British museum has come up with the method: design a game in which you create a line of adorable creatures with precise objectives. The game is fun, colorful and easy to learn. Even adults will succumb to the charms of the bugs and their large families.
Koam, playing with balanced nutrition
A veritable showcase for public health, Koam was developed by Nutrikeo, a consulting firm specializing in nutritional strategies. Supported by BPI France, the Nouvelle Aquitaine region and Europe, Koam is the result of two years' work by a team of leading specialists in nutrition, childhood, pedagogy, sociology, digital and behavioral theory.
