Publish at February 16 2026 Updated February 18 2026
You don't know what to wear today. Does it seem complicated to choose the right pieces? What if artificial intelligence could do it for you? Indeed, more and more major brands and clothing rental or purchase services are offering services that use algorithms to help you select your next outfit. They take on the role of the "personal shoppers" of yesteryear. These fashion-savvy individuals accompanied customers to boutiques to help them choose clothes that matched their figure, skin tone, personality and so on.
Today, there's no need to pay for this service. All you have to do is ask an artificial intelligence, which will be able to decide on the basis of height, posture, season, weather, etc. It can calculate faster than anyone else. It can calculate all the elements faster than anyone else, so as to propose different sets. Artificial intelligence doesn't create; it draws on the information it possesses to see which colors are most in demand, which types of clothing are best suited to a particular figure, and so on.
As a result, it standardizes what people wear according to the data in its possession. What's more, these assistants are also designed to encourage people to buy new clothes all the time.
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