Publish at November 04 2018 Updated September 22 2022
To learn complex concepts, there is nothing better than putting them into practice. It is especially in the action that the learnings take meaning. But you have to find ways to do it. Because if the more technical subjects can easily be practiced in workshops, it becomes more difficult when you fall into the abstract.
.For example, theories on marketing may well be learned by students, yet it is only when they leave school that they can really practice. At least, that was true until recently.
In fact, the Ecole de Management Léonard de Vinci (EMLV) has recently been using a simulation tool with a playful twist to prepare its digital marketing students.
The school uses Simbound, an app expressly designed for business faculties. Moreover, the site boasts various universities using it, such as the Vienna University of Economics and Business or the Normandy School of Management. It is intended as a way for teachers to implement a marketing simulation in the digital sphere.
The game is played over several rounds and in teams. In the EMLV simulation, each is responsible for an online business site that sells electronic tablets. So there are 3 modules à the experience.
The first one deals with marketing campaign management with paid search. The second deals with web management and analytics with layout and «landing pages», among others. Finally, the last one forces them to think about the personalization of messages according to the different sectors of the market with the sending of newsletters.
.This approach, as the professor in charge explains, simulates real-life situations of a marketing worker and does so in an ethical way. In fact, there is no need to use a real brand name and advertise it unintentionally. Students can work with virtual companies and foster valuation work.
In fact, thought for pedagogy, faculty can easily follow the course and impacts of decisions of different groups. It can allow for personalized feedback based on the data gathered through the game-based simulation.
.For the teacher, the use of Simbound provided an opportunity to properly accompany the concepts taught during the course. In addition, the game does not penalize those who were too slow or uncoordinated since they can continue in the following rounds. It is therefore a solution that forces teamwork and has enriched the journey of these students who said they hope that other such initiatives will be implemented during their schooling.
References
EMLV Students Simulate Digital Marketing Campaigns With The Simbound. » Dimension-Commerce.com Serious Game. Last update: July 10, 2018. https://www.dimension-commerce.com/les-etudiants-emlv-simulent-des-campagnes-marketing-digital-avec-le-serious-game-simbound/1599
Pédagogy In Learning By Doing Mode: EMLV Students Simulate Digital Marketing Campaigns With Simbound. » DE VINCI Serious Game. Last update: November 28, 2017. https://www.devinci.fr/pedagogie-en-mode-learning-les-etudiants-de-lemlv-simulent-des-campagnes-marketing-digital-avec-le-serious-game-simbound/
Simbound, A Serious Game For The Creation Of Digital Marketing Strategies. » EMLV É De Commerce Post-Bac. Last update: March 5, 2018. https://www.emlv.fr/simbound-serious-game-creation-de-strategies-de-marketing-digital/
Simbound. Consulted; November 1er, 2018. http://simbound.com/
Access exclusive services for free
Subscribe and receive newsletters on:
In addition, index your favorite resources in your own folders and find your history of consultation.
Subscribe to the newsletterYou might also like:
A game to help children with dyslexia
The game-based approach is being considered by teachers in more and more different contexts. A serious game, adapted from a Finnish experience, is gradually taking hold in France to offer alternative ways for learners to learn with graphemes.
A game allows you to practice and better grasp the pen, one of the most important tools for mastering graphics software. It allows you to create extremely precise drawings, but it requires complex manipulations and mastering the Bézier curve.
Does training have to be a chore? Wouldn't it make more sense to make it part of your lifestyle? The world of video games, for example, has been keen to offer approaches to fitness, but conversely, the world of sport can also seek out the more addictive aspects of video game entertainment. Be better!
Curapy: medical games platform finally available to the public
The medical community also wants to get hold of serious gaming. Whether to train its staff, therapeutically help patients or simply inform the general public about health and first aid issues, gaming seems to be the solution. A platform dedicated to gaming and health was put online in September 2017 and, in a new development, it is accessible to everyone.
Classy like a game of Dungeons and Dragons. Motivating!
Everyone is trying to make school attractive to young people. What if, to do this, we turned the classroom experience into a huge role-playing game where each of the students would have their own role and even powers...
