Defeating Simpson's paradox
What Simpson's paradox is and how to avoid it, in science as well as in marketing.
What can we expect from generative AI and web content?
Generative AIs are invading the web, and content is being generated by AIs more and more frequently. They can create text, images, videos and even code. Choose the right tool for the job, and give clear instructions for quality results.
Measuring intelligence, human and artificial
Even if artificial intelligence displeases our vanity, we can define how it is superior to us and where its limits lie in relation to our humanity.
Does It Work to Encourage Behaviors in Education?
In 2008, the specialist Richard Thaler explained the concept of behavioural incentives. The idea is to subtly influence a person to adopt a desired behaviour. In marketing, this often leads to a purchase. But it can be used in other areas, including education. Does gently encouraging students to study better work? It can when it is well thought out.
Disguised manipulation: when parents abuse their status
Parents immerse themselves in their role when it comes to implementing their educational project. However, manipulation sets in when they are blinded by their status, which makes them impervious to contradiction and prevents them from taking a step back. Even if this is a role for which he has had little or no preparation, certain resources, initiatives and tricks can help him break out of this spiral, to improve his parenting.