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Publish at May 16 2023 Updated May 16 2023

The rise of virtual fashion

Dressing avatars becomes a market

A virtual model parading with a black outfit in a virtual plain

The video game world knows this amply: gamers love being able to customize their avatars. In fact, millions of dollars are raked in each year on the sale of "skins" (costumes) for multiplayer games, especially. Even the fashion industry is interested in the virtual world. The advent of virtual worlds like metavers is attracting many.

So brands are starting to try to make their way into this computer world. Certainly, the textile industry will not disappear (we will always need clothes) but big and small fashion houses understand that avatars will soon be important extensions of ourselves. Consequently, more and more initiatives are being taken by these companies.

Whether it's virtual runway shows or fittings or NFT outfits to be added to photos, artists are therefore working on this new approach to fashion. Moreover, they try their best to recreate as realistically as possible the fabrics on the models. With 3D modeling technology now advanced enough to replicate almost any material, tomorrow's avatars will be able to wear denim, silk, cotton and more just like their real-life owners.

Time Frame: 11 minutes

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