Publish at December 04 2024 Updated December 04 2024
The possibilities offered by artificial intelligence can be used for both astronomical and customer research. Indeed, algorithms can pinpoint a target even faster than a team of marketing specialists. They can take much of the knowledge already acquired and help food companies, among others, to create irresistible products.
One Belgian company, for example, is developing new foods that will satisfy a targeted clientele. All this in just a few minutes, with a recipe that a chef can experiment with and follow to test the proposal.
Artificial intelligences are also coming into direct contact with people. Some are learning to detect the type of people in a given area and adapt past advertising to suit them. Conversational robots are becoming more sophisticated, and will increasingly be able to guide consumers' needs and desires by analyzing their respective store catalogs. They will then be able to unearth the relevant items or garments appropriate to the query.
This inevitably raises many questions about the acquisition of user data. While everyone promises to respect people's privacy, policies to ensure and hold offenders to account are one of the next steps before the tools greatly surpass our understanding.
Length: 32min25
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