Publish at January 29 2025 Updated January 29 2025
Our brains love stories. Firstly, because it's been fed them since childhood, and secondly, because they enable us to better understand concepts, ideas presented, and so on. The use of narration or "storytelling" in presentations works well to keep the audience's attention, as this specialist reminds us.
However, we must not forget an important phenomenon: when we listen to a story, we are both ahead of and behind the narrator. In other words, one part of our mind is having fun anticipating what's going to happen next, while the other is carefully following what happens if there are any surprises.
This, in turn, affects the orations we make. Thus, producing a summary at the start of a presentation may not be the best idea, since the keys will already be given to the audience, who will know what's coming next, not keeping them on the edge of their seats.
The same goes for slides with clear bullet points that give all the clues. The brain reads faster than a speaker speaks. Therefore, it's best to adopt transitions and ways of doing things that are more captivating, while recalling the themes once they've been given.
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