Publish at May 23 2023 Updated May 23 2023

Ludogites, new social and cultural third-places

Life is a game

"You can learn more about someone in an hour of play than you can in a year of conversation."


Is Western society becoming playful?

Since Huizinga's 1938 coined phrase "homo ludens," we have become aware of the social function of play. This trend can be seen in a variety of areas, including urban design, the workplace, social media and mobile apps. The numbers bear out this trend.

The Global Gaming Market

According to a study by MarketsandMarkets, the global gamification market is expected to reach $40 billion by 2024, growing at a compound annual growth rate of 31.4%. This trend reflects the increasing adoption of gamification by businesses and organizations. Young adults in the U.S. use social networks primarily for entertainment and relaxation, rather than for business or informational purposes, according to a study by the National Social Science Foundation Research Institute.

The 2021 Entertainment Software Association (ESA) report on video games in the U.S. shows that gamers have increased in number and diversity, with 214 million gamers in the U.S., 41 percent of whom are women. Video games are also increasingly used for socialization, with 70% of gamers playing with others.

These numbers show that the gamification trend is real in Western society. But not content with playing via our screens, all public spaces are being colonized. Cities are increasingly designed to be places of play and entertainment, with public parks equipped with playgrounds, fountains, water games, and other playful facilities. Companies are also using games to motivate their employees and improve productivity, with game spaces installed to relieve stress or produce group cohesion and conviviality, not to mention the edutainment used in training.

Social networks are designed to be addictive and offer a playful experience, with likes, shares and comments. Vendors are banking on the pleasure hormone produced during gameplay to retain their customers.

The French market

10 years ago, there were only a few dozen games published per year for more than 1,000 each year now, only a few will break through after touring game festivals fairs and competitions. There are 447 board game tournaments identified in France to compete with other practitioners.

All types of games are involved: classic games, resource management games, card games, role-playing and life-size games, memory games or cooperative games, games in which you are the hero, and, of course, escape games (escape games).

Creative tourism

Another trend is taking shape. Creative tourism, which involves cultural and artistic activities, is growing in many European countries, according to a 2017 report by the World Tourism Organization. In France, a network of ludogites is even being established.

A ludo-gite is a type of tourist accommodation that combines traditional self-catering accommodation with leisure and entertainment facilities for guests. The concept of a ludo-gite was born out of the growing trend of rural tourism and the demand for active and fun vacations.

A ludo-gite often offers facilities such as indoor and outdoor game rooms, and other activities such as board games and giant board games. Ludo lodges can be suitable for families, groups of friends, or anyone looking for an active and entertaining vacation in a rural setting

Benefits of Play

Ludo lodges join the family of third places. They allow people to get to know each other, to develop knowledge (creative and social-relational knowledge of the XXIst century) and skills, both intellectual and motor, to create inter-generational links, to integrate immigrants and marginalized people or simply to animate a village as proposed by the "gite des ânes"; this gite houses a game library with more than 2000 games, with the notable exception of war games, and runs a free discovery store for games dedicated to adults in the heart of Uzerche village. It is the desire to share that prevails.

Competitive, cooperative, solitary players and explorers of all kinds will find their account there. And it is a whole new social activity that is thus invented for a rural village of 2600 inhabitants.

Not content to please us the practice of the game would teach us many things according to the themes tackled and would be excellent to maintain our memory and our cognitive capacities in alert. But that's not all as games are evolving and some are played standing up activating our motor skills like Molkky, (Finnish bocce), Kubb or Street boccia.


Map of ludo-gites -

Collock. Homo ludens

MarketsandMarkets. (2018). Gamification Market by Solution (Enterprise, Consumer), Application (Marketing, Sales, Product Development, Human Resource), Deployment Mode (Cloud, On-Premises), User Type (Enterprise, Consumer), Industry Vertical, and Region - Global Forecast to 2023.

Pew Research Center. (2018). Social Media Use in 2018.

World Tourism Organization. (2017). Tourism and Culture Synergizing for Growth and Development.

App Annie. (2019). The State of Mobile 2020.

Entertainment Software Association. (2021). Essential Facts About the Video Game Industry.

The donkey lodge - ludogite: "donkeys in games" evening in Uzerche ...we're getting into a really long game and loving it! (

Festival des jeux - Cannes

Board Game Tournament

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