Articles

Publish at November 03 2009 Updated February 05 2025

Making it fun changes behavior

Pleasure theory in action.

In Stockholm, as in most public places around the world, most people use escalators rather than steps to get from one floor to the next.

Except on one particular staircase, the Odenplan. Here, 66% of people use steps instead of escalators. Why do they do this? Because it's more fun, they have an effect, they create a little something...

It also works for garbage collection and glass bottle recycling, with much the same level of participation.

Learning to read to access interesting reading, learning to write to produce interesting blogs, learning to count to manipulate relevant data, learning to build to achieve quality achievements... pleasure and aesthetics are fundamental motivating factors in learning.

The impulse comes from the individual, through his or her own will; not from outside pressure.

Play is an opportunity for pleasure, and aesthetics are also a source of pleasure.

Giving pleasure, doing with pleasure... Learning can be an opportunity for both.


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  • Attitudes and behaviors

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